Brand Manager - Maternity Cover 12 month contract

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating unforgettable experiences - from city breaks, hotels and holidays to theatre and spa days. lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

lastminute.com is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.

More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services

Launched in 1998, this pioneering British-born brand has specialised in creating unforgettable experiences - from city breaks, hotels and holidays to theatre and spa days. lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

lastminute.com is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.

More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services

Job Description

lm group is looking for an ambitious, highly motivated Brand Manager to join our Engagement Team.
As a member of an experienced and dynamic brand team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall brand strategy.

Key Responsibilities: 

  • Design and execute the  brand marketing strategy in order to build strong and differentiated brand

  • Coordinate seasonal and evergreen campaign execution

  • Cooperate with content and creative teams to ensure the effective creation and implementation of cross-channel marketing campaigns, product development and audience management

  • Coordinate relationship with creative and/or media agencies

  • Work closely with the internal creative department to build multi channels campaigns

  • Monitor and analyse brand results and marketing campaigns KPIs

  • Define and optimize the full conversion funnel and audience management  (including creative messaging, targeting & landing page optimization)

  • Manage presentations, build relationships and negotiate contracts

  • Collaborate with partnership team for co-marketing activities

  • Taking care of  budget management and spend documentation

  • Assist with administrative processes for effective department operations such as PO setup, account payable tracking/auditing, legal statement of work compliance and accrual processes working with internal parties to ensure proper and timely payment of invoices and reporting

Qualifications

Essential: 

  • Bachelor degree in Economics, Marketing or Communication

  • Ability to work with cross-­functional teams/projects and drive performance with a strong analytical understanding and programmatic mindset

  • Strong presentation and communication skills

  • Being able to transform complex data into easy and insightful results that can give clear indications

  • Great project management and execution: being able to deliver high quality final output, in line with the main campaign objective, with a good cooperation with internal and external stakeholders and attention to details

  • Creativity: Being able to come out with new ideas, ways to jump on specific trends; creative but impactful way to deliver a campaign and communicate our brand message

  • Fluent in English. Knowledge of a second language is highly desirable

  • >5 years of experience in brand management

  • Strong background in online business and understanding of online customer journey 

  • Knowledging cross-­channel media planning which includes digital and offline strategy, implementation, tracking and insights and hands­-on experience in running online/offline advertising campaigns on various platforms

Additional Information

Desirable Skills and Experience:

  • Ideally coming from a multinational company

  • Experience in travel sector is considered a plus

 

Abilities/qualities 

  • Autonomy and proactiveness

  • A self-motivated, high-energy approach being able to execute new ideas, from start to finish with professionalism.