Web Analyst

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

 

lastminute.com is part of lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry. Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

Job Description

lastminute.com is looking for a Web Analyst for its Data & Analytics department based in Chiasso.
We are looking for a graduated person with at least 3 years of experience in a Web Analyst role focused on Google Analytics 360.

Key Responsibilities

  • Work with Google Analytics tool and API to analyse our website's performances and realize reports according to company internal requests
  • Work with Google Datastudio to develop reports for custom analysis based on data collected on our pages
  • Manage Google Analytics tool configuration
  • Work with Google BigQuery in order to analyze and extract data from our GA properties using SQL language
  • Work with a Tag Manager to configure Google Analytics and 3rd party trackings needed to monitor our websites performances and users behaviour

 

Qualifications

Essential

  • Excellent knowledge of Google Analytics 360 (dashboard, standard&custom reports, segments, custom dimensions)
  • Excellent knowledge of MS Excel and Google Spreadsheet
  • Analytical approach
  • Fluent English knowledge (both spoken and written)

 

Desirable

  • Knowledge of a Tag management system, e.g. Google Tag Manager, Tealium etc.
  • Knowledge of SQL language and BigQuery tool
  • Knowledge of HTML, CSS and Javascript
  • Knowledge of Google AdWords, DoubleClick and other Google Marketing platform tools

Additional Information

Abilities/qualities 

  • Strong motivated and willingness to learn and improve
  • Ability to work in a challenging environment 
  • Curious and analytical mindset