UX Copywriter (German Speaker)

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

lastminute.com is part of lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry. Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

Job Description

We’re looking for a German UX Copywriter who is passionate about user experience and technology and has an analytical mind. Does this sound like you?

In this role you’ll work alongside an international group of Copywriters, Creatives and UX Designers. You will also collaborate with Product Owners and Developers to create, test and optimise the traveller’s experience, ensuring it is as effortless and engaging as possible.

We’ll need you to be a native German speaker, capable of producing flawless and engaging German-language copy, and have a thorough understanding of German culture. We also need you to have working knowledge of English.  

Key Responsibilities

  • Write copy that drives conversion, increases click-through rates or helps to meet other KPIs determined by Product Owners and other stakeholders.
  • Sell strategic thinking and creative concepts to executive-level internal and external stakeholders.
  • Execute writing requests with accuracy, producing zero errors in work. 
  • Create and manage multiple copy experiments, including A/B tests, to investigate the effectiveness of messaging, analysing the results to help create a copy strategy.
  • Collaborate with other copywriters covering different markets and products. Recreating, localising and adapting copy provided by them, and, in turn, providing them with sufficient context to recreate, adapt and localise your ideas to their audiences. In order to ensure consistency across all products, categories and markets.
  • Proofread and/or edit copy provided by other departments.
  • Research products, market competitors and the target audience to support copy strategy.
  • Ensure messaging brand guidelines are embraced and implemented across the company’s communications.
  • Respond to all requests and communications in a timely and thorough manner.



  • Languages required: German (native) English (full proficiency)
  • Experience in online copywriting with an emphasis on digital, e-commerce and product copywriting, advertising and/or branding
  • Solid written and verbal communication and collaboration skills
  • Ability to manage multiple projects at one time to meet firm deadlines
  • Self-starter who is customer-obsessed, detail-oriented and an enthusiastic team player
  • Proofreading at a high level with little to no errors
  • Familiarity with data metrics and copywriting A/B testing
  • Self-motivated, tenacious, and able to use initiative to solve problems