Content Manager

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

lastminute.com is part of lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry. Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

Job Description

We are looking for a highly motivated individual to join our growing Content Marketing Team. The ideal candidate has a natural passion for content, is highly creative, as well as analytical and knows how to deliver innovative content to users in any part of the funnel.    

You will be part of an international team, fully dedicated to creating, distributing and analyzing the impact of unique and engaging content. Your responsibilities will include the successful day-to-day implementation of our user-centric Content Strategy for five European markets and reaching correspondent KPIs for all connected lastminute.com group brands. 

You’ll cooperate on a daily basis with multiple stakeholders including CMS, Design, SEO, Product, Copy, PR and external content providers, working towards a common goal: to inspire, inform and entertain our users. From briefing external agencies and managing JIRA tickets, proofreading copy, reviewing and updating content, to analysing website data and UX research, optimising our digital magazine and preparing assets for a range of marketing channels - this is a varied role with the opportunity to develop additional skills in a range of digital marketing practices.

You will work across several projects, so the ability to manage your time, balance varying priorities and maintain consistently high standards in all production will be key. We are looking for someone to not only manage but also develop and optimise our workflows and processes, collaborating with the wider team to get the best out of every task.

Key Responsibilities 

  • Ensure the publication of high-quality content that is in line with our content strategy and our short-term and long-term marketing goals
  • Generate and develop new content projects, reacting to business needs and objectives
  • Initiate workflows for requesting, creating, editing, publishing, re-purposing and retiring content
  • Manage external content providers to support marketing initiatives
  • Optimize existing content for better search ranking and overall performance and adapt content for different channels
  • Create unique content for our products, initiatives and different channels - including digital guides, graphics and newsletters which engage our target audience
  • Collaborate with graphic designers, video producers and webmasters to develop engaging content assets
  • Support content distribution across all our online channels and social media platforms
  • Track performance using qualitative and quantitative metrics to measure the success of your initiatives.

Qualifications

Essential

  • 5+ years of content management and writing experience 
  • 3+ years of experience with SEO and internet content writing
  • Exceptional storyteller, writer, and editor
  • Excellent understanding of content marketing, demand generation, and the e-customer life cycle
  • Ability to deliver and convey measurable results using digital marketing analytics and tools
  • Bachelor’s degree or equivalent working experience
  • Native in French and Spanish.

Desirable

  • Experience in travel and/or e-commerce
  • Knowledge of Google Analytics or other data reporting tools.

Additional Information

Abilities and Qualities

  • Creative, yet critical when it comes to developing and implementing new ideas
  • High attention to detail and a strong grasp of quality
  • Self-driven, with the ability to manage different projects at the same time
  • Organized, with good time-management skills and a can-do attitude
  • Eager to learn and able to adapt to changes in processes and new requirements quickly
  • Strong interpersonal and communication skills
  • Team-oriented with a positive attitude.