Social Media Manager

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

lastminute.com is part of lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry. Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

Job Description

We’re looking for an ambitious, highly motivated Social Media Specialist to join our growing Engagement Team. 

As a member of an experienced and dynamic team, you will be responsible  for guiding and executing the social media strategy and building social media campaigns within demand side platforms and across partner’s platforms such as Facebook and Instagram, ensuring campaigns are on track and improving the performance.

As a Social Media Expert, you will  develop and execute social media  activities in accordance with marketing objectives and business stakeholders and you will play a key role in the development of the overall social media strategy and organic performance.

Key Responsibilities

  • Working with the Content  Strategy team in order to align objectives, audience targeting, brand image, messaging and editorial line. 
  • Ensure that organic strategy campaigns meet company’s expectations in terms of Engagement, Reach, traffic and customer acquisition.  ROI, budget spend
  • Monitor performance against KPI
  • Being responsible of Organic strategy, coordination and posting
  • Ensure channels performance are on track and to budget
  • Scouting new tool for campaign management and performance tracking
  • Execute, monitor and optimize social media campaigns based on campaign’s goals 
  • Provide reports,analysis and creativity actionable insights to stakeholders  keeping an eye on performance and Voice of Customer impact.  Identify creativity trends and inputs for digital platforms and coordinate internal stakeholders (brand, content, design, video)
  • Manage and coordinate influencer and external social media agency.

Qualifications

Essential

  • Knowledge and interests in Social media platforms such as Facebook & Instagram
  • Strong attention to detail and problem-solving skills
  • Ability to maintain a high level of productivity under pressure
  • Passionate for digital marketing and data expert
  • Ability to work in a team and cross department
  • Native English/French

Desirable

  • Ideally coming from a multinational company
  • Knowledge in cross-­channel media planning which includes digital and offline strategy, implementation, tracking and insights and hands­-on experience in running organic and paid  advertising campaigns on various platforms

Additional Information

Abilities and Qualities 

  • Autonomy and proactiveness, taking initiative and ownership
  • Capable to identify opportunities and/or problems
  • A self-motivated, high-energy approach being able to plan and execute  new ideas, from start to finish with professionalism
  • Marketing / Business courses. Degree, A Level – Diploma or equivalent.
  • Passion for all things Social