CRM Manager

  • Full-time
  • Chiasso, Switzerland
  • English
  • jetcost

Company Description

Jetcost is a metasearch website that enables users to search for and compare flights, hotels and rental cars from a range of suppliers. Jetcost websites operate in 38 countries across Europe, Asia and America. Jetcost is part of lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry. 

Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services

Job Description

Jetcost is looking for a CRM  Manager.

The ideal candidate has a natural passion for communication, user engagement and content creation, is highly creative and aware of the power of communication to create engagement, drive results and inspire people's behaviours.

A passionate and meticulous approach is fundamental to transform such creativity into measurable actions to engage in useful communication with our users,serve the right content in any part of the user’s funnel and through the different traffic acquisition channels.

As our new CRM (User Engagement) Manager you will be part of an international and cross functional team, you will implement and oversee all CRM activities, marketing content initiatives, across multiple platforms and formats to drive engagement, retention, leads and positive customer behaviour. 

With your team, you will be responsible for the execution related to CRM, content and channel optimization, brand consistency, analytics and meaningful measurement.

Your responsibilities will include the successful implementation of our user-centric CRM and Content Strategy, working closely with the specialists being responsible for our Traffic Acquisition to distribute multi-channel campaigns, and reaching correspondent KPIs always bearing in mind that our common goal is to entertain, inspire, inform and assist our users.

Key Responsibilities

  • Create and implement a successful CRM Strategy leveraging all available Users’ Bases
  • Create unique content for our CRM strategy, products, initiatives and different channels
  • Ensure the publication of high-quality content that is in line with our content strategy and our short-term and long-term marketing goals
  • Push this content through CRM and Social Media channels
  • Providing and contributing to the the requirements and specifications for our CRM and content related projects, clearly communicating and maintaining relationships with all stakeholders, acting as main point of contact for Technical and Project Management team throughout project’s implementation phases
  • Track performance and progress using qualitative and quantitative metrics to measure the success of your initiatives
  • Prove the success of our content projects by following up with reports on their performance
  • Communicating and evangelising CRM and Content strategy throughout the organisation, via presentation, documentation to add in our Knowledge Base, and a rich storytelling



  • 2+ years CRM and User Engagement
  • Experience in building and deploy an App CRM Strategy
  • A proven track record of quantitative and qualitative results.
  • Exceptional communicator and storyteller
  • Experience in managing CRM Strategy in multiple countries and languages
  • Excellent understanding of content marketing, demand generation, and the customer life cycle
  • Ability to deliver and convey measurable results using digital marketing analytics and tools
  • Exceptional understanding of how to optimise content for success on CRM lifecycle and different platforms: formats, copy, metrics, KPI 


  • Experience in travel and/or e-commerce
  • Experience with Braze CRM Platform
  • Exposure to US Market
  • Experience with CRM Management of new channels, such as TikTok, Telegram, etc. 
  • Familiar with SEM and SEO 


  • Thorough and meticulous with extreme attention to detail.
  • Proactive team player working across various business units
  • Self-motivated, tenacious, uses initiative and problem solver
  • Work to tight deadlines with a can-do attitude
  • Strong communicator internal / external
  • Strong presentation capabilities
  • Strong organisational, planning and analytical skills