Forward (FWD) is the media company of lastminute.com. Its mission is to help businesses unlock new opportunities to make their marketing activity more efficient, intelligent and relevant. FWD encompasses four commercial businesses (Travelpeople, FWD trading, Playbook and Madfish), that combined form a media-marketing power-house.
FWD is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.
More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services
We are just getting started, the proposition for Playbook is locked down and we’ve arrived into the market at a time where more and more businesses, at C-suite level, have in part in-housed or are exploring the idea of going in-house, eager to take back control of their core media and marketing functions and relying less on external media agencies. It’s our belief that there is an untapped demand for our collective experience, capabilities and the services offered by Playbook.
We are looking for a senior commercial lead with experience in working in entrepreneurial, collaborative and dynamic environments in achieving business goals. Someone who can build relationships at a senior level and can professionally craft new partnerships by matching our capabilities to client needs. This person will work alongside the senior leadership team of Forward as well as our strategic partners to prioritise opportunities, design projects that deliver, create new capabilities and explore new sectors to unlock for Playbook.
What does Playbook offer you?
You’ll be our first hire and a key member of the leadership team behind Playbook and the consultancy services we offer. You’ll lead the commercial development of our business and hold senior brand relationships whilst raising both your expertise and profile in the current and topical trend around in-housing.
The role is truly entrepreneurial and perfect for someone who wants to take their career to the next-level, it’s important to add that although we consult we aren't consultants, we are an experienced, dedicated and dynamic team of media and marketing professionals that are proven, trusted and truly understand the journey and what it takes to move in-house. We offer the perfect environment for the right person looking to move into a consultancy role. The successful candidate will also receive media training, investment into any relevant qualifications and training (management discretion) and attendance at relevant industry events.
Who you are
You are articulate and engaging and a natural in front of senior clients.
You possess a consistent record of pitching, interpreting and delivering projects, within agreed timeframes - under high pressure conditions.
You can correctly estimate time plans and always ensure that you have all the data and assets your team need in order to deliver to or exceed client expectations.
You will be proactive in finding solutions when things don't necessarily go to plan, thinking on your feet and tackling challenges head-on, showing empathy for both your clients and internal teams.
You are able to appropriately challenge the client when necessary, whilst keeping a positive relationship.
Our work environment appeals to self-directed, flexible team players that have a strong commercial acumen, great interpersonal skills, learn quickly, embrace ambiguity, prototype new ways of thinking and relish the opportunity to drive business growth for the innovative new services and capabilities offered by Playbook.
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