Data Strategist

Company Description

Forward (FWD) is the media company of Its mission is to help businesses unlock new opportunities to make their marketing activity more efficient, intelligent and relevant. FWD encompasses four commercial businesses (Travelpeople, FWD trading, Playbook and Madfish), that combined form a media-marketing power-house.

FWD is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.

More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services

Job Description

Forward is looking for a Data Strategist for its Media department.  
Working with the Programmatic, Planning and Data team, the Data strategist will drive ad/mar tech data strategies for all Forward's clients, our Media Company of the group, activating and implementing these strategies with the Programmatic and Planning team.
Working on our DMP he/she will also generate key insights and audience profiles to align with strategic planning and will also work with 3rd party data partners to maximize the data opportunity and go beyond what is currently available.

Key Responsibilities

  • Understanding client's goals and challenges and mapping those back into data/audiences recommendation, and partner with the Planning team to vet that it makes good business sense.
  • Engage with data providers both internally and externally to create custom data solutions
  • Working with sales and planning management to refine audiences based on demographic, behavioral and intent-based data to optimize campaigns and deliver better outcomes to our clients
  • Present data strategy to clients, secure new revenue opportunities and grow strategic relationships
  • Be an in-house expert on how Data and Programmatic advertising can provide ROI for clients
  • Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms
  • Oversee relationship with the DMP (Data Management Platform) and project manage the deployment and activation of DMP and other data technology solutions
  • Rolling up your sleeves and doing whatever it takes while acting as an analyst, a consultant and a strategist.
  • Partner with internal Planning and Activation teams to support media activation as well as advanced data use cases
  • Share knowledge with client and internal teams regarding audience insights and results to impact business needs



  • Proven experience in digital media and ad technology
  • In-depth technical knowledge of DMP and CRM tools
  • In-depth understanding of the digital advertising, programmatic and omni-channel landscapes through the media planning lens
  • Passion for working with marketers and clients to drive advertising value.
  • Good knowledge of Data Visualization Tools
  • Aptitude for identifying key trends in data understanding why and what to do about it
  • Experience manipulating messy data and merging large complicated data sets
  • Knowledge of cross device approaches, solutions and challenges in mobile measurement


  • Experience with tag management solutions, such as GTM, for conversion tracking and site analytics is a plus