Forward (FWD) is the media company of lastminute.com. Its mission is to help businesses unlock new opportunities to make their marketing activity more efficient, intelligent and relevant. FWD encompasses four commercial businesses (Travelpeople, FWD trading, Playbook and Madfish), that combined form a media-marketing power-house.
FWD is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.
More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services
Forward is looking for a Data Strategist for its Media department.
Working with the Programmatic, Planning and Data team, the Data strategist will drive ad/mar tech data strategies for all Forward's clients, our Media Company of the group, activating and implementing these strategies with the Programmatic and Planning team.
Working on our DMP he/she will also generate key insights and audience profiles to align with strategic planning and will also work with 3rd party data partners to maximize the data opportunity and go beyond what is currently available.
Experience with tag management solutions, such as GTM, for conversion tracking and site analytics is a plus