Creative Director

Company Description

Forward (FWD) is the media company of Its mission is to help businesses unlock new opportunities to make their marketing activity more efficient, intelligent and relevant. FWD encompasses four commercial businesses (Travelpeople, FWD trading, Playbook and Madfish), that combined form a media-marketing power-house.

FWD is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.

More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services

Job Description

Forward is looking for a Creative Director for its Forward team based in Milan.

Key Responsibilities

This is an excellent opportunity for a bright and driven creative director looking to take a step forward into the digital media industry. The Creative Director will provide creative ideas and guide the creative teams for the development. He/she will also be a trusted partner helping with project scoping, client meetings or presentations, always operating in a way that’s inclusive, flexible, and solutions-focused.

  • Be the main creative voice in the company, creating high-quality creative solutions for the clients an lead the ideation and development of fresh contents
  • Starting from the client's brief drive the direction and development of creative strategy, plans and execution 
  • Ensure that all goals and quality  are met during all the steps of the project
  • Be able to pitch and visualize your ideas to the team and clients through
  • Supervising, reviewing and approving content developed by other members to ensure it's fit for purpose and stays true to the original
  • Concept and theme
  • Create effective presentations to pitch clients Madfish creative ideas 
  • Increase quality of creative materials including photo licensing, brand guidelines and templates



  • Previous in-depth experience of copywriter  and creative content ideation, development, production 
  • A deep understanding of the creative, digital, content and tech landscape
  • Experience working in creative agencies/media company will be considered a plus
  • Ability to quickly establish effective relationships at all levels
  • Strong experience as a copywriter and scriptwriter
  • A background in creative production and video project will be helpful
  • Fluency in English
  • Previous experience in an international environment