Category Manager - Experiences

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating unforgettable experiences - from city breaks, hotels and holidays to theatre and spa days. lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

lastminute.com is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.

More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services

Job Description

The Role

To drive experiences category (including theatre, spa and days out) sales on lastminute.com websites. You’ll manage the relationship with our suppliers/vendors and internal teams, to deliver market leading experiences offering to lastminute.com customers and make sure we hit our performance targets, while managing vendor/supplier inputs and expectations.

You will work closely with inhouse performance marketing teams to deliver traffic to experiences offering and work on improving conversion and customer retention. You will collaborate with other category management and product teams to deliver promotional activities and cross category initiatives to make best use of the product and explore growth opportunities.

Key Responsibilities

  • Manage relationships with external suppliers/vendors, making sure that regular meetings with external stakeholders are planned and executed
  • Ensure that internal stakeholders are aligned by regularly sharing meeting reports, highlighting opportunities, barriers and concerns
  • Responsible for the creation of detailed reports ahead of the internal and external meetings
  •  Defines the marketing and communication initiatives for months and quarters ahead, working with internal stakeholders and external partners
  • Make sure that the experiences websites are up to date, displaying the most accurate and relevant products/offers
  • Is responsible for the execution and the results of all email marketing activities working along with CRM team
  • Prepare detailed newsletters’ briefs, working with the CRM specialists to make sure they are planned and executed accordingly to the agreed plans
  • Preparation of weekly and monthly reports to make sure all the stakeholders are up to date on performance and plans
  • Plan and drive any tactical activities across experiences websites, negotiating offers/deals and working closely with other category managers to align broader business alignment
  • Own and drive the sales calendar for promotional activities, providing visibility to wider teams and key stake holders and agree necessary support for all the planned activities.
  • Involvement in product and booking path development and testing. Playing pivotal role in understanding the customer behaviour and prioritising business needs with external partners
  • Focus on improving cross-sell and up-sell initiatives to drive further growth opportunities and cross category synergies

Qualifications

Skills and Experience 
Essential

  • Strong account management: excellent verbal and written sales presentation and negotiation skills; ability to build and enhance existing relationships with our business partners
  • Proven project management skills: well organised, capable of working on multiple projects simultaneously, results-oriented approach and strong time-management skills
  • Good email marketing strategic and operational knowledge: capable of defining the content plan, create briefs and report results
  • Numbers driven approach, with a good knowledge of Excel
  • Solid presentation skills, able to summarise complex concepts and plans into easy to understand and creative slides.
  • Excellent interpersonal, written/verbal communication and presentation skills
  • Very results-oriented, creative, resourceful, detail-oriented and exceptionally organised
  • Previous experience in building CRM and Audience management solution is considered a big plus  
  • Able to work independently as and when needed
  • Minimum 2 years previous experience in account management area
  • Solid understanding of experiences business (i.e Theatre, Spa, Days Out and Experiences area)
  • Wide industry knowledge

 

Abilities/Qualities

  • Ability to work to tight deadlines with can do attitude.
  • Strong organisational and analytical skills.
  • Excellent attention to detail and accuracy.
  • Good communication skills.
  • Self-motivated and enthusiastic.
  • Good team player, however can work independently.
  • Self motivated, uses initiative and problem solver.
  • Willingness to go beyond the call of duty to get the job done.