Marketing Executive/Project Coordinator

  • Full-time
  • London, United Kingdom
  • English
  • Forward

Company Description

Launched in April 2019, Playbook is a Digital Media and Marketing In-Housing Consultancy. We guide businesses through the complex process of in-housing their core marketing assets and capabilities, to accelerate their growth with confidence. We use our experience of in-housing media for lastminute.com across Europe to de-risk the process for other businesses, focusing on travel but applicable to every sector. In-housing isn’t for everyone but it’s our firm belief that if a marketing activity is core to your business, it should be inside your business. This can empower teams to drive meaningful results faster and bring businesses closer to their customers. The result? Businesses are more competitive and set up for the future. Having launched our proposition and establishing a revenue line, we are delighted to open up this role to support our next phase of traction, delivery and growth for Playbook. Playbook sits within the advisory division of Forward, a marketing services company, part of lastminute.com.

Job Description

We are looking for a post-graduate Marketing Executive/Project Coordinator with experience in working in an entrepreneurial, collaborative and dynamic environment. Someone who can work alongside the leadership team of Playbook (and our partners) in the delivery of projects both internally at Forward and externally with our clients. This person will report into our Commercial Director and work alongside the senior leadership team of Forward as well as our strategic partners to deliver great work, prioritise workflows, design client projects and create new capabilities for Playbook.    

Key Responsibilities

  • Understand our proposition, inside and out, knowing what makes the brand unique and why potential partners should believe and trust in us helping them embark on their own in-housing journey. 
  • Help shape and express stories of our work, and curate a portfolio of case studies that represent the range of our work, people, capabilities and impact.
  • Work alongside our internal teams at Forward to extend our marketing capacity and capabilities.
  • Work either as a team member of or an advisor to client project teams where marketing and communication expertise is needed.
  • Support internal marketing strategy projects for the Forward business on strategic projects/campaigns
  • Shape client engagements. Managing the consulting team and resources accordingly. 
  • Join relevant events, panel discussions, talks and roundtables to raise the profile of our business as well as your own in the industry.
  • Work internally with the leaders of Forward on cultivating thought leadership articles, shaping and coaching on messaging and presentation.
  • Become a key member of an entrepreneurial business within an award-winning marketing services company.

You’ll be our first hire and a key member of the team behind the Brand and the consultancy services we offer.  

The role is truly entrepreneurial and perfect for someone who wants to take their marketing career to the next-level, it’s important to add that although we consult we aren't consultants, we are an experienced, dedicated and dynamic team of media and marketing professionals that are proven, trusted and truly understand the journey and what it takes to move in-house. We offer the perfect environment for the right person looking to move into a marketing consultancy and project delivery role. 

Who you are

  • You possess a consistent record of designing, interpreting and delivering projects, within agreed timeframes.
  • You can correctly estimate projects timelines and always ensure that you have all the data and assets our team needs in order to deliver to or exceed client expectations.
  • Have the ability to build and sustain momentum, and keep an eye on the big picture while managing the details.
  • You  are proactive in finding solutions when things don't necessarily go to plan, thinking on your feet and tackling challenges head-on, showing empathy for both your clients and internal teams at Forward.
  • You are ‘media savvy’ and have a passion for digital marketing and can naturally step into projects that require a high level of marketing expertise.
  • Iterate on the value proposition for the brand and identify use cases that resonate with our customers.
  • You have a self-starter mentality, a strong sense of ownership, and an insatiable appetite for learning. 
  • Be able to think quickly on your feet, adapt to a highly variable environment, change scope and focus with ease.
  • You have spent a few years in a similar role and are ready to step up into a bigger challenge.

Our work environment appeals to self-directed, flexible team players that have a strong acumen in marketing and project management. You’ll have great interpersonal skills, learn quickly, embrace ambiguity and can prototype new ways of thinking whilst relisheshing the opportunity to deliver great work for the innovative new services and capabilities Playbook offers.

Qualifications

Essential

  • Degree or postgraduate qualification in Marketing. 
  • Have a passion for brand, marketing, communications and design.
  • Be well-versed in both online and offline marketing programs.
  • Comfort with and excitement for engaging with clients and strategic partners. 
  • Have excellent project management skills, ability to multitask effectively.
  • The ability to create and deliver presentations, proposals, and other assets that clearly communicate an understanding of our clients, and Playbook’s proposition and values.
  • Excellent written and verbal communication skills including experience telling compelling stories and possessing strong presentation skills.
  • Experience in a growth marketing role at a fast-paced company, agency experience is a plus.

Desirable

  • Facebook & LinkedIn Ads and Google Adwords - demonstrated success in improving account performance on these platforms.
  • Fluent in English and Italian.

 

Additional information

Check out some of our press coverage

lastminute.com launches housing consultancy playbook

lastminute.com moves forward with new media arm

lastminute.com spreads in housing gospel insourcing media

lastminute.com launches marketing firm forward boost housing