Copywriter (freelance contract)

Company Description

Forward (FWD) is the media company of lastminute.com. Its mission is to help businesses unlock new opportunities to make their marketing activity more efficient, intelligent and relevant. FWD encompasses four business lines from Media to Advisory, that combined form a media-marketing power-house.

FWD is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.

More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services

Job Description

Forward is looking for a Copywriter ( freelance). The Copywriter will be responsible for creating world-class editorial content for global campaigns, turning strategic direction into engaging content and writing with different tones of voice.

Key Responsibilities

  • Ideas generation
  • Generate content on the basis of the brief collected from the client
  • Creating powerful and sellable decks 
  • Work on digital, integrated campaigns and video projects
  • Take the full responsibility of the “editorial side of the content” from the development of the creative concepts and ideas to the verbalization and execution
  • Take care of the storytelling and production of rational, copy, scripts, headlines, taglines

Qualifications

Essential

  • 4-6 years of experience in the role
  • Previous experience in digital companies or creative agencies
  • Ability to manage a project from concept through production, in multiple media, formats and instruments
  • Exceptional writing skills/comfortable writing in various styles and for multiple formats
  • An understanding of all modern/advanced advertising platforms (knowledge on social and digital platforms are taken for granted) and how to make the most of them
  • Able to write both in Italian and English (any other European language will be considered a plus)
  • Able to work autonomously 

 We are considering applications of creative couples!