Measurement and Attribution Specialist - Metasearch Business

  • Full-time
  • Chiasso, Switzerland
  • English
  • jetcost

Company Description

Jetcost is a metasearch website that enables users to search for and compare flights, hotels and rental cars from a range of suppliers. Jetcost websites operate in 38 countries across Europe, Asia and America. Jetcost is part of lm group, publicly traded multinational Group, among the worldwide leaders in the online travel industry. 

Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services

 

Job Description

Jetcost is looking for a Measurement and Attribution Specialist for the Marketing department of its Metasearch team based in Chiasso.

She/he will join the Marketing team and be responsible for the design and implementation of a complete measurement and attribution solution for driving business growth through the identification of relevant opportunities across website and mobile apps. You will also proactively explore business opportunities brought by the activities of user acquisition and retention performed on the different marketing channels.

Moreover, your tasks will include the execution of rigorous testing, to validate the measurements and to continuously improve the quality of the information collected.

The candidate is required to have a rigorous approach and a proven knowledge of best in class measurement and attribution solutions for online business.

You will be working closely with the Marketing and Tech functions and will be part of your responsibilities to build, standardise and maintain processes of cross-functional collaboration.

Key Responsibilities

  • Design, execution and testing of measurement solutions for website and mobile applications
  • Validation of reports
  • Mapping and standardisation of processes for evolving measurement and attribution models

Qualifications

Essential

  • Degree in Engineer/Mathematics/Statistics/Economics or similar fields
  • 3+ years in web analytics measurement and attribution department
  • Hands-on experience in tag management systems (ex. Google Tag Manager) 
  • Knowledge of digital marketing platforms (ex. Google Analytics, Google Ads, Google Marketing Platform)
  • Knowledge of mobile app measurement
  • Knowledge of javascript
  • Knowledge of SQL for data extraction
  • Excellent knowledge of Excel
  • Business English proficiency

 

Desirable

  • Knowledge of online advertising and media industry
  • Any additional programming language will be considered a plus
  • Experience in the lead generation industry will be considered a plus

 

Abilities/Qualities

  • Meticulous person with detail oriented approach
  • Data driven approach, base your decisions on facts rather than opinions
  • Strong communication skills for cross department knowledge sharing
  • Proactive team player
  • Self-motivated, problem solver and results oriented
  • Passionate about web analytics