Forward (FWD) is the media company of lastminute.com. Its mission is to help businesses unlock new opportunities to make their marketing activity more efficient, intelligent and relevant. FWD encompasses four commercial businesses (Travelpeople, FWD trading, Playbook and Madfish), that combined form a media-marketing power-house.
FWD is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.
More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services
Forward is looking for a Senior Digital Media Planner for its Media Department.
The Senior Digital Media Planner handles the digital spend and negotiations across Forward’s clients.
In this role you will be responsible for negotiating, managing and planning digital media buys associated with one or more assigned clients. Your role will consist in creation, planning, optimisation, reporting and analysis of digital campaigns in our markets worldwide. You will develop campaign approach and structure, help formulate product proposition and pricing for the client, provide advice on strategy and tech solutions. You will provide strategic market insights, trends and pricing benchmarks, oversight, and management of spending while monitoring client budgets and controlling KPIs.
Skills and Experience