Digital Media Planner

  • Full-time
  • Chiasso, Switzerland
  • English
  • Forward

Company Description

Forward (FWD) is the media company of Its mission is to help businesses unlock new opportunities to make their marketing activity more efficient, intelligent and relevant. FWD encompasses four commercial businesses (Travelpeople, FWD trading, Playbook and Madfish), that combined form a media-marketing power-house.

FWD is part of lm group, a publicly-traded multinational Group, among the worldwide leaders in the online travel industry. Each month, our websites and mobile apps (available in 17 languages and 40 countries) reach 43 million unique users that search for and book their travel and leisure experiences.

More than 1,200 people enjoy working with us and contribute to providing our audience with a comprehensive and inspiring offering of travel-related products and services

Job Description

Forward is looking for a Senior Digital Media Planner for its Media Department. 

The Senior Digital Media Planner handles the digital spend and negotiations across Forward’s clients.

In this role you will be responsible for negotiating, managing and planning digital media buys associated with one or more assigned clients. Your role will consist in creation, planning, optimisation, reporting and analysis of digital campaigns in our markets worldwide. You will develop campaign approach and structure, help formulate product proposition and pricing for the client, provide advice on strategy and tech solutions. You will provide strategic market insights, trends and pricing benchmarks, oversight, and management of spending while monitoring client budgets and controlling KPIs. 

Key Responsibilities

  • Gain insights on objectives, KPIs, strategies, audiences, to ensure tactical buys deliver against goals
  • Strategically align the digital media plans across all channels
  • Participate and help in vendor RFP selection and process (all digital channels, where applicable)
  • Work with Data team to understand all aspects of client’s audiences
  • Proactive in following up on sales/client team requests with a key awareness of client KPIs and deadlines
  • Working with marketing team to create data and media packages to offer the best value to clients
  • Shares knowledge with sales team and clients of new opportunities or issues
  • Participates and leads, if applicable, face to face client and sales meetings
  • Understands general activation capabilities of all available display/social/mobile/CTV/OOH media tactics
  • Identify, analyze, and interpret trends or patterns in complex data sets, understanding funnel conversion rates and channels to suggest optimizations
  • Monitor and optimize campaigns metrics for delivery and KPIs; provide detailed reports and analysis on campaign delivery and performance and reports to internal stakeholders


Skills and Experience


  • 3+ years’ related experience in Digital Media Planning
  • Proficient in English
  • Skilled at preparing a consistent online media plan, considering all requirements and a given budget
  • Above average Excel literacy proficiency
  • Excellent web/media analytics and reporting
  • Numerical and analytical skills
  • Establish and maintain effective relationships interdepartmentally as well as with those outside the team


  • Experience with Social Media – Metrics, KPIs, Targeting
  • Any experience in Biddable area, experience with DSPs (DV360, Adform) will be considered a plus
  • Knowledge of Digital media tools capabilities, programmatic execution, verification vendors, and data partners
  • Knowledge of mobile, video, Audience Data Collecting / Tracking; Audience Targeting best practices, ad serving solutions
  • Experience in troubleshooting ad related issues
  • Experience with data management platforms 

Additional Information


  • Able to set and meet multiple demands within time deadlines
  • Sound strategic thinker with strong creative problem-solving abilities and analytical skills
  • Solutions oriented with a “can-do” attitude, creatively and strategically
  • Ability to multi-task and efficiently manage time and priorities
  • Demonstrated ability to be highly organized, have a strong attention to detail and the ability to work independently 
  • Must be self-motivated and able to work independently as well as part of a team